Built for Custom Home Builders

Builders Shouldn't Run On

Most custom home builders are wearing every hat at once — and tracking everything in their head. I built a system that fixes that.

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450+avg hours reclaimed per year$52Kavg annual exposure identified2–4 wktypical rollout100%remote implementationVeteran-OwnedBusiness · Greenwood, AR450+avg hours reclaimed per year$52Kavg annual exposure identified2–4 wktypical rollout100%remote implementationVeteran-OwnedBusiness · Greenwood, AR

This Is How Most Builders Operate

I watched it firsthand building my own home. My builder was talented, hardworking, and completely underwater. Sound like you?

Everything Lives in Your Head
No written project plan. No shared timeline. Just experience and memory holding it all together.
You Find Out Late
A material selection was missed. A trade is waiting. A deadline slipped. You find out after it's already a problem.
Status Lives in Texts
Updates are scattered across group chats, emails, and phone calls. There's no single place to look.
Procurement Surprises
Long-lead items and material deadlines surface too late to act on them proactively.
No Portfolio View
When you're running 4 or 5 homes at once, there's no clean way to see all of them at a glance.

One Operating System. Built for Your Business.

Not a template. Not a generic spreadsheet. A custom Smartsheet system built around how you actually operate.

Portfolio Visibility

See every active build on one screen — health scores, past-due tasks, upcoming deadlines, and procurement risks. Your Monday morning command center.

  • All active builds at a glance
  • Health scores per project
  • Risk and flag surfacing

Per-Build Dashboards

Each home gets its own dashboard. Weekly snapshot, material selections tracker, procurement lookahead, and progress summary — all in one place.

  • Per-build dashboards
  • Past-due task flags
  • Procurement lookahead

Weekly Intelligence

Every week your dashboards update automatically. Know what's behind, what's coming up, and what needs your attention before it becomes urgent.

  • Monday morning summaries
  • Automatic dashboard refresh
  • Proactive risk alerts

This Is What Your Monday Morning Looks Like.

One screen. Every build. No phone calls required to know what's going on.

Portfolio Dashboard
Portfolio Dashboard
Every active build, health scores, and risks at a glance.
Project Dashboard
Project Dashboard
Per-build weekly reporting, selections tracking, and procurement lookahead.
Weekly Snapshot Report
Weekly Snapshot Report
Every active build. Past-due tasks, procurement deadlines, and what's due in the next 14 days — automatically surfaced every week.

Live in 4 Weeks. Running Forever.

Every implementation follows the same proven sequence. No surprises, no guesswork.

1
Week 1

Onboarding & Kickoff

You submit your onboarding packet — active build list, phase structure, user access. We review everything and align on your reporting needs in a 30-minute kickoff call.

2
Week 2

System Build

We configure your full workspace — project templates, per-build sheets, portfolio dashboard, weekly reports, and procurement lookahead. Built to your operation, not a generic template.

3
Week 3

Review & Refinement

You review everything live. We adjust phase names, task structure, dashboard layout, and report format until it reflects exactly how you think about your builds.

4
Week 4

Go-Live & Weekly Rhythm

Your system goes live. Contractors submit their first weekly update form. You get your first Monday morning dashboard. The operating rhythm starts — and doesn't stop.

"After go-live, your team submits a 5-minute weekly update form per active build. I handle everything else. You look at the dashboard Monday morning and run your business."

One Form Per Build. Five Minutes. Every Monday, You're Current.

Each week your contractor or superintendent fills out a simple update form for each active build — what's finished, what's in progress, what's next, and anything blocking the schedule. Five minutes per build. I pull those updates, apply them to each project plan, and your dashboards are current before Monday morning. You never touch the backend.

Weekly Update Form
Weekly Update Form
A simple form your crew fills out in 5 minutes. That's all I need to keep every dashboard and report current.

Compare Your Options

DIY Spreadsheet
Hiring a PM
BEST VALUE
Williametrics
Setup timeWhenever you get around to it2–4 weeks onboarding + 3 weeks of getting up to speed2–4 weeks
Weekly time commitment8–12 hrs chasing status (and counting)They'll tell you. Repeatedly.5 min per build
Real-time dashboardYour memory counts, right?Depends on their Excel skills
Procurement alertsThat's what site visits are forI'll add it to the list
Weekly snapshot reportGroup text threadFormatted in Comic Sans, probably
You own the systemYou built it at midnightThey take it when they leave
Annual costYour time (~$45K in lost owner hours)$50K–$80K salary + benefits + PTO + I need a standing deskFrom $3,000 + maintenance
Cancel anytimeN/A — you're already trappedLet's schedule an exit interview30 days, no penalty

Simple Pricing. No Surprises.

One-time setup to get you live. Optional weekly maintenance to keep it running.

System Setup
$3,000
one-time

Everything you need to go from scattered to fully operational.

  • Portfolio + project dashboards
  • Standard reports and procurement lookahead
  • Up to 5 active builds included
  • 2–4 week rollout
Get Started
Add a Build
$250
per build

Each new home added after your initial setup, fully configured and connected.

  • Full dashboard setup
  • Report configuration
  • Connected to your portfolio view
  • Seamless integration
Contact Us
Veteran Discount

Active duty military and veterans receive 10% off System Setup.

To redeem, mention your service during your demo call. Thank you for your service.

"I asked Travis how much he'd charge to build this for all my homes. It has been a game changer for my operations — keeps me organized, tells me what's coming up, and I don't have to keep it all in my head anymore."
J
Jamie B.
Custom Home Builder, First Client
Travis Williams

I Built This Because I Lived It.

I'm Travis Williams, founder of Williametrics. I'm a project manager by trade — and while building our own custom home, I watched our builder struggle with the exact problems I help solve. Talented guy. Great builder. Completely overwhelmed.

I sat down with him for two hours, built him a project plan in Smartsheet, and created dashboards so we could run our weekly meetings off real data instead of memory. He later asked me how much I'd charge to build that for all his homes.

That was the start of Williametrics. Every system I build is custom — because no two builders operate the same way. Based in Greenwood, AR. Serving builders who are ready to stop reacting and start running their business.

Questions Builders Actually Ask

None at all. You never touch the backend — that's my job. You look at a dashboard on Monday morning and make decisions. If you can read a scoreboard you can use this system.

They always are. Every Builder Command Center is built custom to your phase structure, your trade sequence, and your reporting needs. The framework is standardized — the build is yours.

Typically 2–4 weeks from kickoff call to go-live. Week 1 is onboarding and template build. Week 2 is dashboard configuration. Week 3 is review and refinement. Week 4 you're live and running your first weekly cycle.

Yes. Upon final payment the entire Smartsheet workspace is yours. If you ever want to run it yourself or hand it to someone internally — it's fully transferable. You're not renting access.

30 days written notice, no penalty. The system stays yours. Most builders keep the maintenance because the Monday morning dashboard becomes part of how they run their week — but you're never locked in.

No. It's a connected system — live dashboards, automated reports, procurement alerts, and a weekly operating rhythm. A spreadsheet is static. This updates, flags exceptions, and tells you what needs your attention before you have to ask.